How Much Does a Website Cost in London?
It is the first question almost every London business asks: how much should a website actually cost? The honest answer is that it depends on what you need. But here is a clear, no-nonsense guide to what London businesses really pay in 2026.
Typical London website pricing
- Landing page — from around 800 to 1,500. A single, focused page for a campaign, launch or offer.
- Custom business website — from around 1,500 to 6,000. A complete, bespoke site designed around your customers, with an easy CMS.
- E-commerce and web apps — from around 5,000 upwards. Online stores and bespoke tools, priced by complexity and features.
Every serious project should be quoted up front with a fixed price, so you know exactly what you are paying before anyone starts.
What actually drives the price
- Number of pages and features — a five-page brochure site is a very different brief to a fifty-page site with booking and payments.
- Design complexity — bespoke design takes more time than adapting a system, but it is what makes a site feel premium.
- Functionality — e-commerce, memberships, integrations and custom tools all add build time.
Why cheap websites are usually expensive
You can buy a template site for a few hundred pounds. The problem is that it looks like everyone else, loads slowly, and is painful to change. A slow, generic site quietly costs you customers every day. A site built properly the first time pays for itself.
What you should expect for your money
Whatever you pay, you should get a clear scope and timeline up front, bespoke design you sign off before the build, fast and accessible code, an easy CMS so you can edit it yourself, and full ownership of everything. If an agency cannot promise those, that is a red flag.
The bottom line
For most London businesses, somewhere between 1,500 and 6,000 buys a genuinely good, custom website that earns its keep. The right number is whatever scope actually meets your goals, and a good studio will tell you honestly what that is.